3 Ways To Beat Your Competition
copyright 2003
Bob Leduc
You will always have competitors. You cannot
control their activity. But you can minimize
their impact on your business. Here are 3
ways you can position yourself to generate
sales with little or no competition.
1. Use Unconventional Marketing Methods
Most businesses use the same marketing methods
as their competitors. Adapt some unconventional
marketing methods to distinguish yourself
from your competitors. Your unique marketing
will attract more attention and get more sales.
For example, most online businesses only
use online marketing methods to generate traffic
to their website. By including some offline
marketing, they can bypass the heavy competition
online and produce more traffic - and more
sales.
Tip: Print your best small ad on a postcard
and mail it to prospects in your targeted
market. Postcards are inexpensive and easy
to use. Most recipients will read a brief
message on a postcard.
2. Uncover Overlooked Markets
You cannot avoid competition when you market
to the same prospects as your competitors.
Look for some new niche markets you and your
competitors overlooked. You may uncover a
market you can dominate with little or no
competition.
Revise your ads, web pages and other sales
messages so they appeal specifically to the
unique interests and needs of prospects in
your new niche market. For example, I recently
spoke with a network marketer who singled
out the following 3 niche markets. She customized
her sales approach for each market to emphasize
a different major benefit.
3. Establish Yourself As A Specialist
One of the most effective ways to beat your
competition is to establish yourself as a
specialist in a narrowly defined area of your
business. Prospective customers perceive a
specialist as an expert in their field - someone
with special insight who can to help them
in a specific area.
You do not have to abandon your current marketing
to establish yourself as a specialist. Just
select a unique product you offer or a service
you perform especially well and emphasize
it in your marketing. Include testimonials
from customers and endorsements from other
experts to prove you are one of the best.
Tip:
A service business that specializes can often
charge a higher fee. Customers or clients
expect to pay more for specialized service.
Some will even consider your higher fee as
evidence you are the ultimate expert.
You will have competitors as long as you
are in business. But these 3 ways of positioning
yourself will minimize their impact and allow
you to generate sales with little or no competition.
Bob Leduc spent 20 years helping businesses
just like yours find new customers and increase
sales. He just released a New Edition of his
manual, How
To Build Your Small Business Fast With Simple
Postcards and several other publications to
help small businesses grow and prosper.
For more information: email: BobLeduc@aol.com
•
